AZ Spa and Laser
AZ Spa and Laser is a facial spa in Orlando, Florida USA
Services
Lead Generation
Category
B2C Marketing
Client
Houda Azouzi
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign focused on generating high-quality leads for AZ Spa and Laser. The campaign was optimized to drive bookings and consultations for their treatments, while being structured to deliver measurable results at every stage of the funnel.
Performance 📈
• High Click-Through Rate (CTR): Engaging visuals and compelling ad copy showcasing AZ Spa and Laser’s treatments drove strong engagement and above-average CTR across all ad sets.
• Optimized Targeting: Precise audience segmentation allowed us to reach individuals actively interested in med spa services, resulting in a steady flow of qualified leads.
• Cost Efficiency: Through A/B testing and continuous optimization, we achieved a low cost-per-lead (CPL) while ensuring inquiries translated into real appointment opportunities.
Responsiveness 🧠
Responsiveness in this campaign referred to how quickly and effectively we adapted to performance trends. Using real-time data:
We refined creatives mid-campaign to highlight AZ Spa and Laser’s most popular treatments, increasing relevance and engagement.
Retargeting strategies and dynamic ad formats helped capture interest from warm audiences, boosting conversion rates.
The customer journey — from ad click to booking form — was optimized for a seamless experience, resulting in smooth lead capture and a steady flow of high-quality inquiries.
Problem - Low Lead Volume from Ads
Identifying and addressing ad performance gaps is crucial for driving consistent, high-quality lead flow. Whether it’s refining audience targeting, improving ad creatives, or optimizing the funnel, continuous campaign optimization is key to maximizing ROI and ensuring long-term success.
Solution - Solution – Creative Strategy & Deployment
We maintained clear and consistent communication with the client throughout the campaign setup and launch. By understanding their goals and service area, we ensured the ad strategy aligned with their business objectives. Our team handled the full deployment — from ad copy and creative development to precise audience targeting — while keeping the client updated at every key stage. This collaborative approach helped us launch a campaign that truly reflected their vision and needs.
