The beuty plug
The Beauty Plug is one of the premier medspas in California, United States, known for its advanced skin care treatments, body contouring services, and commitment to delivering transformative beauty experiences.
Services
Lead Generation
Category
B2C Marketing
Client
Shanelle Lopez
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign designed to generate high-quality leads for The Beauty Plug. The campaign focused on driving appointment bookings by showcasing their most popular treatments while ensuring measurable results across every stage of the funnel.
Performance 📈
High Click-Through Rate (CTR): Engaging creatives that highlighted signature medspa treatments paired with persuasive copy produced strong engagement and high CTR across all campaigns.
Optimized Targeting: Audience segmentation zeroed in on California residents actively interested in medspa and aesthetic services, ensuring the right people saw the ads.
Cost Efficiency: Through consistent A/B testing and optimization, we achieved a low cost-per-lead (CPL) while securing high-quality appointment-ready inquiries.
Responsiveness 🧠
Responsiveness in this campaign meant adapting quickly to real-time performance metrics:
Mid-flight adjustments to creatives, bids, and placements maximized ROI.
Retargeting campaigns engaged warm leads who interacted with ads but hadn’t booked yet, significantly increasing conversions.
A seamless flow from ad click to appointment booking form ensured smooth lead capture and higher engagement.
Problem - Low Lead Volume from Ads
Addressing ad performance gaps was key to ensuring a steady stream of new clients. From refining creative approaches and audience targeting to optimizing the booking funnel, continuous improvements helped maximize ROI and drive consistent appointment flow in a highly competitive market.
Solution - Solution – Creative Strategy & Deployment
We maintained transparent communication with The Beauty Plug throughout the campaign. By aligning with their growth objectives and service priorities, we built a strategy that reflected their brand identity. Our team oversaw the full campaign deployment — from ad copywriting and creative design to targeting and tracking setup — while keeping the client updated at every key stage. This ensured the campaign resonated with their clientele and delivered tangible results.
