Creche Skin CareCenter
Crèche Skin Care is an esthetique med spa located in Burnaby, Canada, specializing in advanced skin treatments and personalized beauty solutions.
Services
Lead Generation
Category
B2C Marketing
Client
Creche
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign focused on generating high-quality leads for a med spa business. The campaign was optimized for conversions and structured to deliver measurable results at every stage of the funnel.
Performance 📈
High Click-Through Rate (CTR): Visually captivating creatives and persuasive copy showcasing skin rejuvenation treatments drove strong engagement and high CTR across all ad sets.
Optimized Targeting: Hyper-local audience segmentation reached Burnaby residents most interested in med spa services, ensuring ads connected with the right people.
Cost Efficiency: Through A/B testing and continuous optimization, we achieved a low cost-per-lead (CPL) while maintaining lead quality and appointment intent.
Responsiveness 🧠
Responsiveness in this context refers to how quickly and effectively we adapted the campaign to performance trends. Using real-time data:
We adjusted ad creatives, budgets, and placements mid-campaign to maximize ROI.
Dynamic retargeting ads re-engaged warm audiences and boosted appointment bookings.
A seamless journey from ad click to booking form created a smooth customer experience, resulting in higher conversion rates.
Problem - Low Lead Volume from Ads
Identifying and addressing ad performance gaps was critical to driving consistent appointment flow. From refining audience targeting and improving ad creatives to optimizing the booking funnel, continuous improvement was key to delivering strong ROI and long-term growth for the spa.
Solution - Solution – Creative Strategy & Deployment
We maintained open communication with Crèche Skin Care throughout the campaign. By understanding their service offerings, seasonal promotions, and client goals, we ensured the ad strategy aligned perfectly with their objectives. Our team managed the full deployment — from ad copy and creative design to audience targeting and tracking — while keeping the spa team updated at every step. This collaboration allowed us to launch a campaign that truly reflected their brand and clientele.
