Highland Tree service
Highland Tree Service is a professional tree care company located in Colorado, USA, specializing in safe, efficient, and reliable tree removal, trimming, and maintenance services for residential and commercial clients.
Services
Lead Generation
Category
B2C Marketing
Client
Travis Twoey
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign focused on generating high-quality leads for a local tree service business. The campaign was optimized for conversions and structured to deliver measurable results at every stage of the funnel.
Performance 📈
High Click-Through Rate (CTR): Strong visuals showcasing safe tree removals and property care paired with compelling ad copy delivered high engagement and CTR across ad sets.
Optimized Targeting: Hyper-local targeting ensured we reached Colorado homeowners and property managers actively seeking tree services.
Cost Efficiency: Through continuous testing and optimization, we achieved a low cost-per-lead (CPL) while maintaining lead quality.
Responsiveness 🧠
Responsiveness in this campaign meant adapting quickly to data trends in real time:
Mid-flight adjustments to bids, creatives, and placements maximized ROI.
Retargeting strategies re-engaged homeowners who interacted with the ads but hadn’t requested a quote, boosting conversions.
A seamless transition from ad click to the quote request form created a smooth lead capture process and higher engagement.
Problem - Low Lead Volume from Ads
Identifying and addressing ad performance gaps was key to ensuring a steady flow of high-quality leads. From refining targeting to testing new ad creatives and optimizing the funnel, continuous improvements helped Highland Tree Service stay competitive in a crowded market.
Solution - Solution – Creative Strategy & Deployment
We maintained consistent communication with Highland Tree Service during campaign setup and execution. By understanding their goals, seasonality, and local service areas, we ensured the strategy aligned with their business objectives. Our team managed the full deployment — from ad copy and creative development to targeting and tracking — while keeping the client updated at every stage.
