ICON Microblading
ICON Microblading is an aesthetic clinic located in New York, USA, specializing in professional microblading and advanced beauty treatments designed to enhance natural features.
Services
Lead Generation
Category
B2C Marketing
Client
Nikita Thomas
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign focused on generating high-quality leads for an aesthetic clinic. The campaign was strategically optimized for conversions and built to deliver measurable results across each stage of the marketing funnel.
Performance 📈
High Click-Through Rate (CTR): Stunning visuals highlighting natural-looking microblading results combined with persuasive copy generated strong engagement and high CTR across all ad sets.
Optimized Targeting: Carefully segmented audiences ensured the ads reached New York residents actively interested in beauty services and microblading.
Cost Efficiency: Through creative testing and ongoing optimization, we achieved a low cost-per-lead (CPL) while maintaining appointment-ready inquiries.
Responsiveness 🧠
Responsiveness in this campaign meant quickly adapting to performance shifts using real-time insights:
Adjusted bidding strategies, creative angles, and placements mid-flight to maximize ROI.
Implemented retargeting strategies to capture warm leads who had shown strong intent, boosting booking rates.
Designed a seamless customer journey from ad click to scheduling, ensuring smooth lead capture and high engagement.
Problem - Low Lead Volume from Ads
Identifying and addressing ad performance gaps was essential to ensure consistent lead flow for ICON Microblading. Whether it was refining audience targeting, improving visuals, or optimizing the appointment funnel, continuous campaign optimization played a key role in maximizing ROI and maintaining momentum in a competitive market.
Solution - Solution – Creative Strategy & Deployment
We maintained transparent and collaborative communication with ICON Microblading throughout the process. By understanding their specific goals — such as building local awareness and filling appointment slots — we aligned the campaign strategy with their vision. Our team managed the end-to-end deployment, from ad design and copywriting to precise targeting and retargeting setup, while keeping the client informed at every stage. This ensured the campaign reflected their brand’s expertise and delivered measurable results.
