Lilo's Spa Orthotherapy & Aesthetic
Lilo's Spa Orthotherapy & Aesthetic is a wellness and aesthetic clinic located in Ontario, Canada, offering advanced orthotherapy treatments alongside a wide range of aesthetic services designed to restore balance, beauty, and overall well-being.
Services
Lead Generation
Category
B2C Marketing
Client
Lou Nguyen
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign focused on generating qualified leads for a spa and aesthetic clinic. The campaign was strategically optimized for conversions and structured to deliver measurable results at every stage of the funnel.
Performance 📈
High Click-Through Rate (CTR): Creatives that highlighted the spa’s unique combination of therapeutic and aesthetic treatments captured strong engagement, leading to high CTR across campaigns.
Optimized Targeting: Precise audience segmentation allowed us to reach Ontario residents seeking both relaxation and advanced beauty solutions.
Cost Efficiency: By leveraging A/B testing and continuous optimization, we achieved a low cost-per-lead (CPL) while ensuring inquiries converted into real appointments.
Responsiveness 🧠
Responsiveness in this campaign referred to how quickly we adapted based on live performance data:
Adjusted bids, creatives, and placements mid-flight to strengthen ROI.
Retargeting warm leads who showed intent but didn’t book on their first interaction significantly improved conversions.
A seamless ad-to-booking flow made it simple for clients to schedule treatments, boosting overall engagement.
Problem - Low Lead Volume from Ads
Identifying and closing ad performance gaps was essential to building consistent lead flow. Whether through refining targeting, testing new creative angles, or optimizing the booking funnel, continuous improvements ensured Lilo’s Spa maintained strong ROI and captured high-quality leads.
Solution - Solution – Creative Strategy & Deployment
We maintained open and collaborative communication with Lilo’s Spa Orthotherapy & Aesthetic throughout the campaign process. By understanding their dual focus on wellness and aesthetics, we aligned the campaign strategy with their service priorities and goals. Our team managed the complete deployment — from crafting ad copy and visuals to executing precise targeting and retargeting strategies — while keeping the client updated at every stage.
