Remarkable Group
Remarkable Group is a generator installation service based in Ontario, Canada, providing reliable backup power solutions for residential and commercial clients.
Services
Lead Generation
Category
B2C Marketing
Client
Jon & Frank
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign focused on generating high-quality leads for a local generator installation business. The campaign was optimized for conversions and structured to deliver measurable results at every stage of the funnel.
Performance 📈
High Click-Through Rate (CTR): Eye-catching creatives and persuasive ad copy highlighted the importance of reliable power, driving strong engagement and high CTR across all ad sets.
Optimized Targeting: Laser-focused audience segmentation reached Ontario homeowners and businesses most in need of generator installations.
Cost Efficiency: Through A/B testing and real-time optimization, we achieved a low cost-per-lead (CPL) while consistently maintaining high-quality inquiries.
Responsiveness 🧠
Responsiveness in this context refers to how quickly and effectively we adapted the campaign to performance trends. Using real-time data:
We adjusted bids, creatives, and placements mid-flight to maximize ROI.
Retargeting strategies engaged prospects who showed strong buying intent, boosting conversion rates.
Seamless ad-to-landing-page flow ensured leads could easily request a quote or consultation, resulting in higher engagement and lead capture.
Problem - Low Lead Volume from Ads
Identifying and addressing ad performance gaps was crucial for maintaining a consistent lead flow. Whether refining audience targeting, improving creatives, or optimizing the funnel, continuous optimization was key to maximizing ROI and ensuring long-term success for the client.
Solution - Solution – Creative Strategy & Deployment
We maintained clear and consistent communication with Remarkable Group throughout the campaign setup and launch. By understanding their goals and Ontario service areas, we aligned the ad strategy with their business objectives. Our team handled the full deployment — from ad copy and creative development to precise audience targeting — while keeping the client updated at each stage. This collaborative approach allowed us to launch a campaign that reflected both their expertise and customer needs.
