V Nguyen
Skin Studio by V is a modern med spa located in Ontario, Canada, specializing in advanced skin rejuvenation, anti-aging treatments, and personalized aesthetic care designed to enhance natural beauty.
Services
Lead Generation
Category
B2C Marketing
Client
Lou
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign designed to generate high-quality leads for a med spa business. The campaign was optimized for conversions and built to deliver measurable results across every stage of the funnel.
Performance 📈
High Click-Through Rate (CTR): Captivating visuals showcasing treatment results paired with compelling ad copy drove strong engagement and boosted CTR across all ad sets.
Optimized Targeting: Localized targeting allowed us to reach Ontario residents actively seeking med spa services, ensuring ads connected with the right audience.
Cost Efficiency: A/B testing and continuous optimization helped achieve a low cost-per-lead (CPL) while maintaining high appointment intent.
Responsiveness 🧠
Responsiveness in this campaign meant using real-time performance insights to adapt quickly:
Adjusted creatives, placements, and budgets mid-flight to maximize ROI.
Retargeting campaigns re-engaged warm leads who showed strong interest but hadn’t booked yet, increasing conversions.
A seamless booking experience from ad click to scheduling form improved engagement and lead capture.
Problem - Low Lead Volume from Ads
Addressing ad performance gaps was key to ensuring consistent appointment flow. Whether refining creative strategies, improving ad copy, or optimizing the booking funnel, continuous improvements allowed us to maximize ROI and maintain long-term success in a competitive med spa market.
Solution - Solution – Creative Strategy & Deployment
We worked closely with Skin Studio by V to ensure the campaign aligned with their brand identity and business goals. From ad creative development to precise targeting and funnel setup, our team handled the full deployment while maintaining open communication with the client throughout the process. This collaborative approach helped us launch a campaign that truly represented their services and delivered measurable growth.
