Sri Lankan Pradise
Sri Lankan Paradise is a restaurant located in Stourbridge United Kingdom
Services
Brand awareness
Category
B2C Marketing
Client
Sivaneshan Shenthuran
Analysis – Facebook Ad Campaign Performance
We executed a data-driven Facebook ad campaign focused on boosting brand awareness for Sri Lankan Paradise. The campaign was designed to showcase the cultural vibe while ensuring maximum visibility among target audiences across multiple markets.
Performance 📈
• High Reach & Impressions: Eye-catching visuals and storytelling content delivered strong engagement, ensuring Sri Lankan Paradise stayed top-of-mind with audiences.
• Optimized Targeting: Audience segmentation ensured the ads reached local food enthusiasts, families, and those interested in trying new cuisines.
• Cost Efficiency: Through continuous optimization, we achieved a competitive CPM, maximizing exposure while staying within budget.
Responsiveness 🧠
Responsiveness in this context refers to how quickly and effectively we adapted the campaign to audience interactions and engagement trends. Using real-time data:
We adjusted creatives mid-campaign to feature popular dishes and customer favorites.
Dynamic video and carousel ads showcased the restaurant’s ambiance, increasing recall and engagement.
Users had a seamless experience from ad to page visit, resulting in higher engagement with the restaurant’s brand and menu.
Problem – Low Local Awareness
Sri Lankan Paradise faced the challenge of being a hidden gem in the UK dining scene. While offering authentic cuisine and a vibrant atmosphere, the restaurant lacked the visibility needed to stand out among local food options. Building brand recognition and attracting new diners required a focused awareness campaign that highlighted the unique flavors and cultural experience Sri Lankan Paradise brings to the community.
Solution – Showcasing Culture Through Creative Storytelling
We maintained clear and consistent communication with Sri Lankan Paradise throughout the campaign setup and launch. By understanding their vision of showcasing authentic Sri Lankan cuisine to the UK market, we tailored the ad strategy to highlight their unique dishes and vibrant dining experience. Our team managed the entire process — from crafting mouth-watering video ad creatives and engaging copy to executing precise local audience targeting — while keeping the client updated at every stage. This collaborative approach allowed us to launch a campaign that not only boosted awareness but also captured the essence of the restaurant’s culture and flavours.
